My WOW Factor from Nykaa’s Concall

My WOW Factor from Nykaa’s Concall

It’s not just about adding customers — it’s about making each customer more valuable.

✅ New customer acquisition + better CAC
✅ Higher AOV & premiumization
✅ Bigger baskets & potential repeat frequency
✅ Nykaa Now could drive more everyday purchases
✅ Improving EBITDA, working capital & ROCE

The real story: Nykaa is trying to grow smarter, not just bigger.

Now the key is: Can this momentum sustain?